Your potential customer is sat in a café in Golghar or walking down Bank Road and searches for the perfect service you offer. Three local businesses appear at the top of the search, but yours isn’t there.
You may have great products, services, and prices, but if there is no one calling your phone in Gorakhpur, then your issue could be down to the technical elements of your website.
Innoric Infosystems helps to bridge the gap between technical web development and local SEO. Here’s how your website’s architecture can impact your local search results on Google, and how having a professional web design can help:
1. Core Web Vitals = Speed
Gorakhpur has made great strides in becoming digital, however you may notice that some areas of the town can have varying mobile network speeds.
Google knows this and uses a series of metrics called Core Web Vitals to determine how quickly and smoothly your website loads.
Issue:
If the website has large unoptimised images, lots of messy coding and poor hosting then the website will load very slowly on the local mobile networks. If the page takes longer than 3 seconds to load, the user will leave and return to the search results. Google will notice this and deem your website useless, therefore ranking you lower.
Solution:
By having a professional web development, we can optimise your images so they are compressed into modern file types (WebP), minify your JavaScript and CSS code and use browser caching. We create light fast websites which will tell Google that you deserve to be at the top of the search!
2. Mobile Friendly
The majority of searches in Gorakhpur (whether it be for the “best dentist near me” or a luxury banqueting hall) will be performed on a smartphone. Google now uses mobile first indexing so they look at your mobile site to determine where to rank you.
Issue:
If your website looks amazing on your laptop, but looks tiny and distorted on a mobile device then you will immediately lose. If the text is overlapping and the buttons are too close together to press then the user will leave.
Solution:
Modern web design uses responsive grids to ensure your website adapts to whatever screen size it is being viewed on. We create clean, mobile friendly websites so your customers can easily scroll and navigate.
3. Local SEO
Google doesn’t just look at your website, they crawl through the code to determine what your business does and where you are. Having a technical web development will give Google’s bots a clear indication of your business.
Issue:
If your website doesn’t have a clear layout then Google won’t know that your business is based in Gorakhpur. If your Name, Address, Phone number (NAP) details are in an image then Google can’t read the details.
Solution:
By having a good web design we create clear landing pages for your local customers. We create clean URLs and use schema code (structured data) to let Google know you are a local business based in Gorakhpur.
4. Security (HTTPS)
Google puts a huge emphasis on keeping users safe. If they visit your website and a red ‘Not Secure’ message is flashing across their browser they will immediately close the page.
Issue:
Websites using old HTTP protocols will be penalised by Google. If you don’t have an SSL certificate then your local rankings will drop.
Solution:
Having a secure HTTPS protocol is essential when creating a technical web development. This will secure all user data and instantly increase trust from your local customers. This is one of Google’s required ranking signals.
Putting It All Together
Local SEO in Gorakhpur and technical web developments go hand-in-hand. You won’t be able to rank highly on Google in Gorakhpur if you have an old slow website. However having a very fast website won’t help if it’s not optimised for search algorithms.
Don’t let your competition take all the local digital traffic!
Innoric Infosystems are your local experts for full web developments, responsive designs and SEO strategies. Let us turn your website into a lead generating engine!