When building or expanding your business, your website will be one of the most important parts of your digital presence. However, using a free template can cause many issues that will cause you to lose customers. If you are looking to build a credible brand and rank high in search engines then using free templates will put you at risk.
If you are working with a professional web design company in Gorakhpur, you will soon realise that custom designs beat generic templates. Below are the key reasons why free templates aren’t a good option to use and how working with a local expert like Innoric Infosystems will help you.
1. Security Issues
Free templates are rarely secure. They have open source code meaning they are a prime target for cyber attacks.
Outdated Code – Free template providers rarely update their code over time so the code will become outdated causing issues with security. As web standards develop over time, the code used won’t be updated leaving holes in the security of your website.
Malware – Many third parties offer free premium templates. The code has been altered to include malware, spam links and backdoors to steal customer data.
No Support – If there is any security issues, there will be no support line or developer to fix it. You will be left with nothing.
Custom Design – Custom designed websites will have been built from the ground up with secure, optimised and modern coding. Working with a secure web design company in gorakhpur ensures your security features are set up exactly how you want them. This includes firewalls, database prefixes and ongoing compliance.
2. SEO Issues
If your website is being pushed to the bottom of page 5 by search engines then you won’t be able to convert your visitors. Free templates will cause major issues with your website. Making it very difficult to rank when searching for an expert SEO company near me.
Bulky & Slow – Free templates aim to cater for every industry. This means they will include lots of extra scripts, large CSS files and extra widgets. This causes your PageSpeed to suffer.
Poor Mobile Optimisation – Most templates will say they are mobile friendly. But their design will often break, overlap and become distorted. This will cause issues with your Mobile First Indexing.
Fixed Structure – To gain good technical SEO your website will need well structured header tags (H1, H2, H3). Generic templates will often have these fixed in place so you won’t be able to structure your content properly.
Custom Design – Custom designed websites will be clean, lightweight and semantic. Working with a local expert like Innoric Infosystems means every line of code will have a purpose. This means your website will load quickly, be mobile responsive and your website will be completely flexible to allow you to implement a competitive strategy.
3. Branding Issues
First impressions are key to converting visitors. Using generic templates will show your business isn’t concerned with quality and professionalism.
Copycat Websites – There are thousands of other websites with the same popular free templates. If a potential customer visits your website and sees it looks the same as a poor personal blog or competitor site then you will lose all credibility.
Not Flexible – Free templates will restrict your branding. You won’t be able to edit the padding, move your call to action buttons or make any changes to suit your brand. Your brand will have to change to suit the template.
Unprofessional Footers – Many free templates will require you to leave links in your footer. This shows you are focused on saving money. For example, “Powered by FreeTemplates”.
Custom Design – Custom design will give you complete control over the UX/UI of your website. We will design your website around your brand values, target audience and business goals. As a committed web design company in gorakhpur we will design your website to help you become an authority in your market, create a memorable experience and convert.
Conclusion
Using a free template may save you some money but can cause massive issues with your security, SEO and branding. If you want your business to be easy to find by customers looking for a top SEO company near me then your website should be built with an optimised unique base.
Investing in a custom website will ensure your website is fast, secure, unique and ready to grow with your business goals.
Author Bio
Innoric Infosystema is an award-winning digital agency that offers high-quality web development and search engine optimization. As a local web design company gorakhpur we can help you create custom-made web pages instead of generic website templates. Our website design services will help you establish a strong online reputation by building a safe, fast website. If you want to improve your local search rankings using a top rated seo company near me then we can deliver bespoke solutions to help you grow your business.
Is your website losing You Customers?
If you’re using generic templates then you may be missing out on getting to page one of Google. We can create a safe, speedy custom website that will beat the competition and convert more visitors to loyal customers.
Get in touch with Innoric Infosystema today.