With the digital world flourishing, we all know that a beautiful website is no longer enough if you’re missing out on customers by not appearing on the 1st page of Google when people search for your products / SEO services you’re giving your competitors an advantage.
No matter if you’re a busy retailer in Golghar, a coaching institute at the University or the leading clinic in the Medical hub of Purvanchal you’ll need SEO to grow your business.
With the demand for digital growth booming, there are now many options to choose from. However, many will be solo freelancers offering low prices and fake SEO experts promising to boost rankings overnight.
To grow your business you need to find a genuine SEO partner. Here’s what you should look for when choosing the best SEO company in Gorakhpur:
1. No Guaranteed Rankings
Firstly, there is no guaranteed #1 ranking!
SEO is complex with Google constantly changing their algorithms. Many Solo freelancers promising to boost your rankings within 1 week will be using risky spam tactics (Known as Black Hat SEO). This can result in your website being penalised or even banned by Google.
A genuine SEO agency would never use cheap tactics like this.
- They would always be realistic with:
Realistic Timelines – Usually 3-6 months to see noticeable growth. - They would always explain that SEO is an ongoing process.
- They would concentrate on long term, sustainable tactics.
2. Proven Results
Any agency is only as good as their results. You should ask to see their portfolio. A genuine agency will be happy to provide case studies in your local area.
Have they successfully boosted rankings in your local area (Uttar Pradesh)? Can they provide you with a clear graph showing how they have increased rankings for one of their past clients?
If they are making excuses, not providing any past results or saying they can’t provide their client list due to it being “Confidential” then this is a massive red flag.
3. Clear Reporting
Many freelancers use the technical side of SEO to trick clients. They may say your impressions have increased but not explain how this helps your cash flow. The best SEO company in Gorakhpur will provide you with clear monthly reporting.
Make sure they are tracking all the correct metrics for you such as:
Organic Traffic – How much traffic are you actually receiving?
Keyword Rankings – How are you performing for your high value keywords?
Conversions – How many people are converting (Calling your shop, filling in forms etc)?
4. Knowledge Of Local SEO
Gorakhpur is a unique market. Any generic SEO strategy aimed at a company in Delhi or Mumbai won’t provide the best results. Your digital partner will need to know the local area.
To target the local Purvanchal market your agency will need to be very knowledgeable when it comes to Local SEO. They will optimise:
Google Business Profile (GBP) – To appear in the local Map Pack when people search for services near me.
Local Citations – To build accurate citations.
Local Intent – Optimising for local keywords.
5. Complete Strategy (White Hat SEO)
SEO is a complete strategy. A top quality agency will have a team of professionals to deal with every aspect of SEO including:
On Page – Creating quality content, optimising headings and using targeted keywords.
Technical – Improving your website speed, mobile friendliness and fixing any broken links to help Google crawl your site.
Off Page – Gaining quality backlinks in a genuine way.
Conclusion
Finding a digital marketing partner is an investment in your business. Whilst hiring a cheap freelancer may seem like a cheaper option, you’ll end up paying much more to fix a broken website or recover from a Google penalty.
Find an agency who will treat your business like their own!